Resume

Writer and Media Specialist for Hire

Ten Years of Communications Experience

Available remotely and/or in the Bloomington/Indianapolis, Indiana area.

LinkedIn Profile

WKU Highlights

Associate Director of Communications

August 2019-to-February 2022

Football Primary Contact:

-Promoted record-setting 2021 seasons of QB Bailey Zappe and WR Jerreth Sterns

-Zappe was named 2021 Earl Campbell Award (top offensive player from TX) winner

-Managed videographers and photographers to help create and plan social content

-Ranked top 3 in numerous social media metrics among C-USA programs in 2021

-Was only 1-of-2 C-USA programs (UTSA) to increase TW/IG/FB engagement rates

-Helped the program break single-game attendance record vs. Indiana (25,171 fans)

-Performed duties as spokesperson, mediary between program and media members

-Built trust and maintained relationships with head coach Tyson Helton and all staff

-Ran the show, managed press box and coordinated post-game media for all games

-Handled media availability for athletes at practice and post-game press conferences

-Nominated and promoted coaches and athletes for individual awards and accolades

-Promoted coaching hires, high school signees and player transfers during offseason

-Improved relationships with football alumni and increased attention for NFL players

-Worked with marketing, ticketing, foundation, sponsorship and facility departments


COVID-19 Adjustments & Successes:

-Re-evaluated athletic department messaging in media releases, social media posts

-Adjusted policies at football practice and games to reasonably accommodate media

-Brainstormed and implemented “Beyond the Hill” podcasts and “My Story” features

-Created fan interaction and excitement with the Big Red Mascot Bracket Challenge

-Implemented graphics package with design/motif featuring tie-ins with University


Assistant Director of Communications

August 2016-to-July 2019


Baseball Primary Contact:

-Solely responsible for sport content, pre-game, post-game and news release stories

-Oversaw all interview opportunities for head coach John Pawlowski and athletes

-Ran the show, managed the press box and coordinated post-game media for all games

-Live-tweeted video and photo highlights during games, while operating Stat Crew

-Promoted Hilltopper Baseball’s 100th season in program history with a countdown

-Organized All-Century Team voting, promotion and on-campus event for alumni

-Promoted #105 overall MLB Draft pick OF Jake Sanford during the 2019 campaign

-Promoted OF Jacob Rhinesmith for National, Regional, C-USA honors in 2018

-Promoted C Hunter Wood as a 2017 Johnny Bench Award Semifinalist (1-of-15)

-Increased impressions/tweet by 54% in 2017, continued growth in 2018 and 2019

-Created small-scale hype video content on “Quik” App and Adobe Premiere Pro


Football Secondary Contact:

-Handled media availability for athletes at practice and post-game press conferences

-Recaps of fall camp, in-season and bowl practices; produce notes and bowl guides

-Live-tweet during games; fostered a relationship with Barstool at 2016 Boca Bowl

-Promoted on-campus Cage The Elephant concert prior to 2018 home opener

-Promoted hiring of Helton in Nov. 2018, including the introductory press conference